8/14/07-Clear Channel's, WLW 700 Cincinnati, continues to mock immigrant Hispanics. Following is a translation of a WLW 700 Ad which recently ran mocking illegal immigrants:
{Music…Mariachi music playing}…”Illegal
aliens…they’re here and they don’t speak English, which makes talking to an
illegal alien difficult. So here are a
few useful phrases for next time you converse with an illegal alien. Si qualquiera pregunta les diga
sus estudiantes de cambio de Suecia……… If anyone asks tell them you're exchange students from Sweden. Tenga cuidado con esas xxxx de podar(?)…….
Be careful with those hedgeclippers around the garden. Stay tuned for more
helpful phrases on 700 WLW, The Big One.” [WLW's translation]
Below is a letter written by senior LULAC leadership to ClearChannel, WLW's parent company, which came to our attention most recently after the above 30 second broadcast. (We are working to get this 30 second broadcast up on our site, as soon as possible. Please check back.)
I know it has been some time since we last spoke, but I wanted to bring to your attention a concern with WLW 700 in Cincinnati.
In May of this year the station put up an offensive billboard "the Big Juan" in an effort to promote themselves with anti-immigrant English speaking listeners (see billboard below) by making fun of the Latino community.
LULAC Ohio Deputy Director Jason Riveiro rallied a broad coalition of organizations against the billboard and was successful in getting them removed.
General Manager Chuck Fredrick met with Jason and committed to cleaning up the stations act to prevent future offensive material claiming that the station made a change in policy and that he would have the final say on all advertising campaigns.
Unfortunately, Mr. Fredrick has already reneged on his commitment as the enclosed audio clip of a WLW 700 advertisement currently playing on the station underscores.
The local Hispanic community is outraged that the station is deliberately demeaning them in an effort to increase ratings and profit at the station. They are demanding that Mr. Fredrick be removed from his position and that the demeaning advertisements stop. They also want to have a community advisory board appointed in order to work with the station's management to prevent future misconduct by the station.
As you know the station feature's Bill Cunningham, the conservative talk show host, who has already had several Don Imus type incidents himself.
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Hispanic leadership is urgently working to setup meeting with ClearChannel to discuss the company's response to WLW's actions.
-Hispanic.com