Hispanic marketing & trends

May 2007 - Posts

How to Keep Your Hispanic Customers
26 May 07 05:42 PM | admin | 0 Comments   
5/30/07-So you finally got some of those Hispanic customers you’ve been targeting. That’s great! Well how do you keep them coming back? Need The good news is that as customers, you know they needed your product. So you filled a need . That’s half the Read More...
Why Adding Hispanic Flavors to Your Brand Line (or Restaurant) Can Help You Win Customers
26 May 07 01:28 PM | admin | 2 Comments   
5/29/07- Yum, free ice cream. So Häagen-Dazs was giving away ice cream cones last week at the store by my work. Sticky Toffee Pudding & Cinnamon Dulce de Leche . Häagen- Dazs has already got Mayan Chocolate on the menu, and regular Dulce de Leche Read More...
I Talk Money & Bills With Recently Arrived Immigrant Hispanics
23 May 07 12:21 PM | admin | 1 Comments   
5/23/07 A good friend of mine works as a cleaning lady. She actually works two jobs getting home at 11:30 pm, and waking up at 5 a.m.- to make it to her 6 a.m. 1 st job. It’s amazing really. And she is this skinny thing from Honduras. She makes less than Read More...
How To Run A Successful Hispanic Marketing Campaign
21 May 07 01:15 PM | admin | 1 Comments   
5/21/07 – So you wanna market to Hispanics. Right. (Great move I might add...) Well let's help you do it right: The Numbers: Hispanic television and print advertising captures only 3.2% of total advertising according to TNS Media Intelligence Figures. Read More...
Measuring Corporate Marketing to the Hispanic Market
21 May 07 01:11 PM | admin | 1 Comments   
5/21/07-The buzzword these days is “Hispanic marketing”. But measuring the success of this marketing is not easy, especially when modern marketing/measuring/analytic tools over the past 20-30 years have been honed to the general market population, not Read More...
Trump’s Apprentice in Ratings Slide, But New Baja-Cali Project Offers Luxury a la Mexicana
10 May 07 08:35 AM | admin | 0 Comments   
5/10/07-Donald Trump was originally planning on opening just 1 hotel-condo in Baja. But the hotel sold out and set records for sales in Dec. of ’06, so he’s got another tower to satisfy your desire to own a lil’ piece of Trump: Tower II. It’ll offer luxury…Mexico Read More...
Pollo Campero vs. Kentucky Fried Chicken, Popeye’s & Everybody Else
08 May 07 10:54 AM | admin | 1 Comments   
5/8/07- It’s almost a grass roots effort, but Pollo Campero is moving in- fast- to the United States and beyond. It’s got the brand name recognition and flavors of home, the millions of Hispanic immigrants living in the U.S. remember. And now, I just Read More...
Oscar de la Hoya - A Marketer's Dream
06 May 07 10:55 PM | admin | 1 Comments   
5/5/07- He’s the Golden Boy , and not just because of his boxing. He’s also the golden ticket for corporate America. It seems de la Hoya just has to nod his head, and he gets a slew of corporate sponsorships thrown at his feet. The handsome, elite athlete, Read More...