Hispanic marketing & trends

Oscar de la Hoya - A Marketer's Dream

Published 06 May 07 10:55 PM | admin 
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Oscar de la Hoya5/5/07- He’s the Golden Boy, and not just because of his boxing.  He’s also the golden ticket for corporate America.  It seems de la Hoya just has to nod his head, and he gets a slew of corporate sponsorships thrown at his feet.  The handsome, elite athlete, Olympian, world champion, the stuff of legends, and above all a nice, family man.  What company wouldn’t want him promoting their products?

 

This recent bout…not much of a coincidence the match was lined up for Cinco de Mayo.  Ya think?  In conjunction with the match, sponsorships with Subway, chronicling his intense training for the bout.  A line of clothing, sports endorsements, speaking engagements etc.  Then de la Hoya, catering to female fans after the bout, by voicing the possibility he’ll join Dancing With The Stars.  And finally with the undoubtable future of becoming a huge fight promoter once he does finally retire. 

 

If de la Hoya was a stock I’d say “Strong Buy”, no wait, I’d say: “You’d-Be-Plain-Dumb-Not-To Buy”.

 

-El Marketer

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