Hispanic marketing & trends

June 2007 - Posts

Hispanic Marketing Is Causing Resentment & Bugging Some Americans
17 June 07 02:32 PM | admin | 0 Comments   
6/18/07- This is a departure for me- to write about the downside of Hispanic marketing. But fair is fair, & a friend sent me this article written by Ruben Navarette Jr. talking about how resentment is growing among some Americans for the increased Read More...
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How To Market to 1st Generation Hispanics?
16 June 07 06:34 PM | admin | 0 Comments   
6/18/07- Hablamos Espanol? (Are we speaking Spanish?) Targeting 1st generation Hispanics? Well speaking their language (literally) & understanding the Spanish/Latin marketplace, & the backgrounds of these Hispanics is crucial . We’’ll say it again, Read More...
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Hispanic Segments: 1 Country At Least 10 Different Hispanic Segments- Who Are You Marketing To?
16 June 07 11:53 AM | admin | 4 Comments   
6/17/07-1 country, lots of different Hispanics. So when we talk Hispanic marketing, which group exactly are you marketing to? Below are my informal groupings of Hispanics living in the US from my own experiences as a 4th Generation Hispanic. Which group Read More...
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Marketing Snacks to Hispanic Consumers? Think Again
10 June 07 09:33 AM | admin | 0 Comments   
6/10/07- Marketing snacks to Hispanic immigrant consumers? Think twice, and think through this process carefully . Why? Hispanic immigrants are not born snackers . Well snacks are a relatively new phenomenon for those Hispanic immigrants new to the US. Read More...
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