Hispanic marketing & trends

November 2007 - Posts

Product Placement: Telenovelas vs. Movies: Where Should Your Product Placement Dollar Go?
25 November 07 11:16 AM | admin | 0 Comments   
11-27-07-I'd argue telenovelas. Why? Your average movie comes out does well, gets a lot of publicity and hype in a short amount of time, and sells accompanying product sales for a few weeks -months even at times. A telenovela on the other hand, can generate Read More...
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How's Your Customer Service Treating Hispanics?
25 November 07 11:13 AM | admin | 0 Comments   
11-27-07- During my senior year of college. I studied abroad in Italy. I bought something at a national Italian chain grocery store called "Co-op" (a nonfood item), but wanted to return it. I still had my receipt, so I thought nothing of just walking Read More...
Mainstream TV Habla-ing Not Bueno Spanish
23 November 07 05:00 PM | admin | 0 Comments   
11/25/07= So, I was watching TV the other day... And there was this character, who was supposed to be speaking Spanish. If I was an average American television viewer, I would have thought "hey, they're speaking Spanish". But as a bilingual Hispanic television Read More...
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Hispanic Holiday Shoppers Not Shopping at a Store Near You
23 November 07 04:32 PM | admin | 0 Comments   
11/24/07- I'm feeling kinda poor this holiday season. And I'm not sure any type of marketing will solve that I-have-no-money feeling. Some new numbers support my current spending thoughts. About 57% of Hispanics polled in a recent study said that it would Read More...
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Marketing: Does Having A Non-Latino Last Name Hurt Latino Politicians?
11 November 07 06:09 PM | admin | 0 Comments   
11/11/07- Is he or isn't he Hispanic? That's what a lot of people are wondering about Bill Richardson…led by the fact his last name doesn't end in something like Gomez…Garcia…Murillo…Romero…Lopez…etc. Oh but he is Hispanic…perhaps in disguise by his last Read More...
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Looking To Market To Hispanics? Try Targeting Their Kids
04 November 07 04:54 PM | admin | 0 Comments   
11/4/07- I bought a car, a luxury very-expensive model Jaguar, in my early 20s. It was a heady experience for me, walking into this luxury car dealership with my 2 Spanish speaking aunts on my arm, flinging around car bargaining talk with the best of Read More...
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