11/24/07- I'm feeling kinda poor this holiday season. And I'm not sure any type of marketing will solve that I-have-no-money feeling. Some new numbers support my current spending thoughts. About 57% of Hispanics polled in a recent study said that it would be spending a little or a lot less this holiday season. This outweighed the planned spending is a of both Anglo-American and African-American shoppers.
From the reports and numbers I've been seeing, money transfers are down to Latin America, and businesses which cater to Hispanics are losing money due to a lack of shoppers. So it doesn't sound like I'm alone in being thrifty this winter.
Hispanic marketing or no Hispanic marketing, I'll be keeping my wallet fairly closed this holiday season.
-La Marketer