Hispanic marketing & trends

Mainstream TV Habla-ing Not Bueno Spanish

Published 23 November 07 05:00 PM | admin 
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TV11/25/07= So, I was watching TV the other day...  And there was this character, who was supposed to be speaking Spanish.  If I was an average American television viewer, I would have thought  "hey, they're speaking Spanish".  But as a bilingual Hispanic television viewer, I knew what they were trying to say in Spanish, and it just wasn't right.  In fact it was painfully wrong.

 

And I'm sure I'm not the only one to notice that this snippets of spoken Spanish on English-language television just doesn't reflect the Spanish that Hispanics are speaking in their homes.  Sure, sometimes Spanish is just for effect or just to add color to a scene but nonetheless you would think with all the money networks are spending on the shows they could afford to pay a consultant to get the Spanish right. 

You can find lots of people who speak Spanishin this country these days....

With all the money spent on attracting Hispanic viewers and putting together Hispanic marketing, it be nice to have folks chat to us in the correct language and grammar.  

 

Just a thought.

-La Marketer

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