Latinos Use Cellphones Baby!

5/14/08-  Yup, we know, you've heard, your neighbors have heard, everybody knows, Hispanics are the big new demographic.  But did you know they are the 2nd biggest users of cellphones...in terms of voice usage..(they come just after African-Americans).

Well, this shouldn't be a complete shock.  I know my family regularly when I was a kid used to bill $100s of dollars a month in phone calls to my mom's country in Central America.  So this is no real change of phone usage...just now...todos are mobile (which makes sense).

So what does this mean for you?

Well, mobile, mobile, mobile.  Research shows Hispanics tend to use more of the features (text, speed dialing, messaging etc.) on their phones, and use more customization (i.e. ringtones...cellphone holders, gadgets etc.) 

Remember...Hispanics are generally a disconnected community, with family members straddling countries and spread all over the U.S.  Anything that can keep them together, i.e. a cell phone, talking to their friends and family, messaging etc. will be of big benefit if you are trying to target los Hispanos.

BTW: An interesting piece of research...Hispanics are the most likely of any ethnic group to have just a cellphone & no landline these days.

-La Marketer