Small Hispanic Supermarkets Hitting The Big Time
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Right, so I'm about to walk over to Safeway to buy some groceries...A lot of us are used to just heading over to the nearest supermarket....but what about the nearest Hispanic market? Well it seems many Hispanic markets are going upstream these days, and growing into full-fledged chains. Complete with soy milk, watercress, and specialty cheeses.
What is our world coming to?
Hispanic stores are convenient, right around the corner, family friendly (where everybody knows your name), and just plain easy.
And with the "recession" hitting, stocking more general population friendly foods is helping attract and keep customers of all ethnic backgrounds.
So here's the lesson - know your customer and grow with them.
-La Marketer