Hispanic marketing & trends

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Por Si Las Moscas
23 March 09 09:36 PM | admin | 0 Comments   
Just a great line - I just saw this awesome ad. And I love it. It's a big spray can that has "Por Si Las Moscas" on it. I did a double take when I saw it. Wow, I haven't heard that since I was a little girl. What a great way to take a saying my grandma Read More...
Si Hablo Twitter
22 March 09 09:42 PM | admin | 0 Comments   
I si twitter: follow me...browse me...check me out...drop by and say hola...don't be a stranger... You get my drift. Look for "La Marketer" cause you know we have some "habla-ing" to do. Click me....me...yo. (That's yo as in "I'" not as in "yo, how you Read More...
Should You Translate Your English Website to Spanish?
20 March 09 08:03 PM | admin | 2 Comments   
Should you speak-e Engleeeesh, or Espanol? I recently received the following question from a reader: Hi, I've been working on automotive consumer websites and have debated for many years against the ROI for duplicating a consumer website in Spanish. Your Read More...
Recession Health Care For Hispanics
17 March 09 09:54 PM | admin | 0 Comments   
3/17/09- Ay, where has my health care gone? Hispanics, of many walks of life are seeing health care that is M.I.A. (that's " Missing In Acci ón " for those of y'all who need it spelled out). And while formerly lowpaying health care services were available Read More...
Walking With Dinosaurs : L.A. Show - Free Tickets!
16 September 08 11:17 PM | admin | 0 Comments   
9/16/08- Free tickets! Yes! And a DVD! Read on.... Soooo today we are going to take a walk con los grandes...a large walk with those dinosaurs currently taking over L.A. The show Walking With Dinosaurs The Live Experience is on tour in North America and Read More...
Latinos Use Cellphones Baby!
14 May 08 05:02 PM | admin | 0 Comments   
5/14/08- Yup, we know, you've heard, your neighbors have heard, everybody knows, Hispanics are the big new demographic. But did you know they are the 2nd biggest users of cellphones...in terms of voice usage..(they come just after African-Americans). Read More...
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Hispanic Health Care Marketing: Selling Your Health Care Product
07 May 08 06:46 PM | admin | 0 Comments   
5/07/08- Almost 20% of the U.S. population is made up of Hispanic youth....hard to believe! It's stunning to think! And get this...22% of the U.S. population is Hispanic and under 5 years old. Yes, Hispanics are set to become a major powerhouse of the Read More...
Grow Your Sales! Create Hispanic Demand For Your Product
24 April 08 07:51 PM | admin | 0 Comments   
4/24/08- So today I was reading a book by a famed Harvard professor today…and I had 1 of those slap myself on the forehead…“Why didn’t I think of that?” moments… The crux of this professor’s theory, was that to grow your business, increase your sales, Read More...
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Betting on Hispanic Marketing- Should You Do It?
02 February 08 03:13 PM | admin | 0 Comments   
Quote: Article from World Press: “In the period between 1980 and 1990, and in the period between 1990 and 2000, the census department said that Hispanics were growing five times faster than the overall population. But when the overall census data came Read More...
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Spanish-language TV News Ratings Growing- English...Not So Much
02 December 07 04:14 PM | admin | 0 Comments   
12/2/07- This week I read with interest how in San Francisco, Spanish language news trounced in the English newscasts at 6 p.m. in the recent Nielsen ratings. It's the first time Spanish-language news has won out in that market- yet certainly not the Read More...
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"Looking for Hispanic Talent in All the Wrong Places"
02 December 07 04:10 PM | admin | 0 Comments   
12/2/07- I just read this blog post-and thought it was excellent. A lot of items to pass for Hispanic advertising these days, and sometimes differentiating between the good and the bad is just not easy. This is a sarcastic but pointed take on some of Read More...
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Product Placement: Telenovelas vs. Movies: Where Should Your Product Placement Dollar Go?
25 November 07 11:16 AM | admin | 0 Comments   
11-27-07-I'd argue telenovelas. Why? Your average movie comes out does well, gets a lot of publicity and hype in a short amount of time, and sells accompanying product sales for a few weeks -months even at times. A telenovela on the other hand, can generate Read More...
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Hispanic Holiday Shoppers Not Shopping at a Store Near You
23 November 07 04:32 PM | admin | 0 Comments   
11/24/07- I'm feeling kinda poor this holiday season. And I'm not sure any type of marketing will solve that I-have-no-money feeling. Some new numbers support my current spending thoughts. About 57% of Hispanics polled in a recent study said that it would Read More...
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Looking To Market To Hispanics? Try Targeting Their Kids
04 November 07 04:54 PM | admin | 0 Comments   
11/4/07- I bought a car, a luxury very-expensive model Jaguar, in my early 20s. It was a heady experience for me, walking into this luxury car dealership with my 2 Spanish speaking aunts on my arm, flinging around car bargaining talk with the best of Read More...
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Real Estate Market Cooling? Hispanics Could Be Its New Growth Customer
28 October 07 02:21 PM | admin | 0 Comments   
10/29/07-So I’m thinking about buying my place. Yeah, it’s going up for sale….I’ve been renting here in DC for 3 years, and we’re being given the option to take a buyout for tens of thousands, or buy at a reduced rate. I’m leaning towards the “buy” angle Read More...
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