Hispanic marketing & trends

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Marketing Healthcare to Hispanics: It’s Just Complicated
03 September 07 05:53 PM | admin | 0 Comments   
9/2/07- Marketing healthcare to U.S. Hispanics. It’s just complicated no? Yes. I have two excellent Latino friends who are almost like parents to me. They are a married couple in their 60s, uninsured, and let me tell you, it gives me the chills just thinking Read More...
I Talk Money & Bills With Recently Arrived Immigrant Hispanics
23 May 07 12:21 PM | admin | 1 Comments   
5/23/07 A good friend of mine works as a cleaning lady. She actually works two jobs getting home at 11:30 pm, and waking up at 5 a.m.- to make it to her 6 a.m. 1 st job. It’s amazing really. And she is this skinny thing from Honduras. She makes less than Read More...
How To Run A Successful Hispanic Marketing Campaign
21 May 07 01:15 PM | admin | 1 Comments   
5/21/07 – So you wanna market to Hispanics. Right. (Great move I might add...) Well let's help you do it right: The Numbers: Hispanic television and print advertising captures only 3.2% of total advertising according to TNS Media Intelligence Figures. Read More...
Measuring Corporate Marketing to the Hispanic Market
21 May 07 01:11 PM | admin | 1 Comments   
5/21/07-The buzzword these days is “Hispanic marketing”. But measuring the success of this marketing is not easy, especially when modern marketing/measuring/analytic tools over the past 20-30 years have been honed to the general market population, not Read More...