Hispanic marketing & trends

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Hispanic Marketing Recession-Proof?
16 January 09 12:22 PM | adminray | 1 Comments   
Que piensan? (Translated: Whatcha'll thinkin?) I know you know that I know that you know that I think about alot of things...but I've just spent some time researching this and it's a toss up. Everybody's cutting back right now. So I could say...no...it's Read More...
Is Hispanic Marketing Slowing?
18 July 08 11:05 AM | adminray | 0 Comments   
Toughened immigration laws, a slowing job market, and border wall issues...it all makes for many Latin Americans who are returning to their native homes in Latin America . So does this mean that the need for Hispanic Marketing is slowing? No. There are Read More...
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Mainstream TV Habla-ing Not Bueno Spanish
23 November 07 05:00 PM | admin | 0 Comments   
11/25/07= So, I was watching TV the other day... And there was this character, who was supposed to be speaking Spanish. If I was an average American television viewer, I would have thought "hey, they're speaking Spanish". But as a bilingual Hispanic television Read More...
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Marketing Healthcare to Hispanics: It’s Just Complicated
03 September 07 05:53 PM | admin | 0 Comments   
9/2/07- Marketing healthcare to U.S. Hispanics. It’s just complicated no? Yes. I have two excellent Latino friends who are almost like parents to me. They are a married couple in their 60s, uninsured, and let me tell you, it gives me the chills just thinking Read More...
Ethnic Dolls Have A New Face...& Kmart Is Jumping On The Train
12 August 07 05:14 PM | admin | 0 Comments   
8/12/07- Kmart courting ethnic shoppers? Yes! With a big bang, starting next week. And now Kmart is betting on multicultural dolls to help it take sales to a new level in the toys' section. It's clearing the way for a huge rollout of dolls spanning 4 Read More...
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Hispanic Segments: 1 Country At Least 10 Different Hispanic Segments- Who Are You Marketing To?
16 June 07 11:53 AM | admin | 4 Comments   
6/17/07-1 country, lots of different Hispanics. So when we talk Hispanic marketing, which group exactly are you marketing to? Below are my informal groupings of Hispanics living in the US from my own experiences as a 4th Generation Hispanic. Which group Read More...
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Marketing Snacks to Hispanic Consumers? Think Again
10 June 07 09:33 AM | admin | 0 Comments   
6/10/07- Marketing snacks to Hispanic immigrant consumers? Think twice, and think through this process carefully . Why? Hispanic immigrants are not born snackers . Well snacks are a relatively new phenomenon for those Hispanic immigrants new to the US. Read More...
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How to Keep Your Hispanic Customers
26 May 07 05:42 PM | admin | 0 Comments   
5/30/07-So you finally got some of those Hispanic customers you’ve been targeting. That’s great! Well how do you keep them coming back? Need The good news is that as customers, you know they needed your product. So you filled a need . That’s half the Read More...
Why Adding Hispanic Flavors to Your Brand Line (or Restaurant) Can Help You Win Customers
26 May 07 01:28 PM | admin | 2 Comments   
5/29/07- Yum, free ice cream. So Häagen-Dazs was giving away ice cream cones last week at the store by my work. Sticky Toffee Pudding & Cinnamon Dulce de Leche . Häagen- Dazs has already got Mayan Chocolate on the menu, and regular Dulce de Leche Read More...
I Talk Money & Bills With Recently Arrived Immigrant Hispanics
23 May 07 12:21 PM | admin | 1 Comments   
5/23/07 A good friend of mine works as a cleaning lady. She actually works two jobs getting home at 11:30 pm, and waking up at 5 a.m.- to make it to her 6 a.m. 1 st job. It’s amazing really. And she is this skinny thing from Honduras. She makes less than Read More...
How To Run A Successful Hispanic Marketing Campaign
21 May 07 01:15 PM | admin | 1 Comments   
5/21/07 – So you wanna market to Hispanics. Right. (Great move I might add...) Well let's help you do it right: The Numbers: Hispanic television and print advertising captures only 3.2% of total advertising according to TNS Media Intelligence Figures. Read More...
Measuring Corporate Marketing to the Hispanic Market
21 May 07 01:11 PM | admin | 1 Comments   
5/21/07-The buzzword these days is “Hispanic marketing”. But measuring the success of this marketing is not easy, especially when modern marketing/measuring/analytic tools over the past 20-30 years have been honed to the general market population, not Read More...
Pollo Campero vs. Kentucky Fried Chicken, Popeye’s & Everybody Else
08 May 07 10:54 AM | admin | 1 Comments   
5/8/07- It’s almost a grass roots effort, but Pollo Campero is moving in- fast- to the United States and beyond. It’s got the brand name recognition and flavors of home, the millions of Hispanic immigrants living in the U.S. remember. And now, I just Read More...
Oscar de la Hoya - A Marketer's Dream
06 May 07 10:55 PM | admin | 1 Comments   
5/5/07- He’s the Golden Boy , and not just because of his boxing. He’s also the golden ticket for corporate America. It seems de la Hoya just has to nod his head, and he gets a slew of corporate sponsorships thrown at his feet. The handsome, elite athlete, Read More...