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I Talk Money & Bills With Recently Arrived Immigrant Hispanics
23 May 07 12:21 PM | admin | 1 Comments   

5/23/07 A good friend of mine works as a cleaning lady. She actually works two jobs getting home at 11:30 pm, and waking up at 5 a.m.- to make it to her 6 a.m. 1 st job. It’s amazing really. And she is this skinny thing from Honduras. She makes less than Read More...

Filed under: marketing, money, hispanic marketing

Oscar de la Hoya - A Marketer's Dream
06 May 07 10:55 PM | admin | 1 Comments   

5/5/07- He’s the Golden Boy , and not just because of his boxing. He’s also the golden ticket for corporate America. It seems de la Hoya just has to nod his head, and he gets a slew of corporate sponsorships thrown at his feet. The handsome, elite athlete, Read More...

Filed under: marketing, money, endorsement, sponsorships, endorsements, subway, promotion, sponsorship, oscar de la hoya, golden boy, dancing with the stars