Latinos and Café…You Like?

Posted: Apr 22 2014

How do you drink your coffee? I drink mine every which way… And I’m saying it really depends how I’m efeeling. With cream, con leche, black, with condensed milk. Yep, it’s all good. And I don’t mind where my coffee comes from: Africa, Colombia, Folgers…(lol) I drink it all.

Looks like I’m not alone either. I can definitively say, Hispanics drink café…si! I’ve got the stats to prove it. (It’s all about the numbers…at least that’s what they told me in accounting…but I digress!)

The National Coffee Association has just released a National Coffee Drinking Trends 2013 market study. Check it. The question was: “Did you drink coffee yesterday?” Responding “yes” were the following:

Respondents Responding “yes” to “Did you drink coffee yesterday?”

Hispanic-Americans

76%

Caucasian-Americans

64%

African-Americans

47%

Also, Hispanic-Americans like their coffee premium. 46% of Hispanics say they drink premium coffee daily vs. 29% of non-Hispanics.


So this proves it: I’m thinking Starbucks, Caribou Coffee, Seattle’s Best should beshall be setting up some ad campaigns “en espanol” soon. And if not well…there’s always tea.


Saludos
-Zee Diaz

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