MEXICANAL Television Network Debuts in Las Vegas
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October 1, 2008 Jim Koonce (702) 876-1313
MEXICANAL Television Network Debuts in Las Vegas
KTNV-TV and Cox Digital will bring Hispanic programming to viewers in the market
Las Vegas, Nev. — Journal Broadcast Group Vice Chairman and CEO Doug Kiel announced today that MEXICANAL Television Network, based in Mexico, is debuting in Las Vegas on KTNV-TV digital channel 13-2 and on Cox Channel 121.
"We're proud to be one of the first stations in the U.S. to offer this new Mexico-based programming service to viewers and advertisers," Kiel said. "With the dramatic Latino population growth in Las Vegas, we believe this will become a favorite channel in many Hispanic households. Not only will it serve an important segment of the community, but it will allow us to offer a unique opportunity in helping advertisers grow their businesses by reaching a very specific target audience."
As part of the multicasting agreement that Journal Broadcast Group signed with the MEXICANAL Television Network in March, the company will also broadcast the Network's programming on digital stations in the Boise, Palm Springs, Calif., and Tucson markets. Those debuts on the digital channels for KIVI-TV, KMIR-TV and KGUN-TV, respectively, will happen later this year. In Las Vegas, viewers need to subscribe to Cox Digital Cable or have a television set capable of receiving digital television broadcasts in order to receive MEXICANAL.
The MEXICANAL Network is a Mexico-based channel that targets Mexicans living and working in the United States, Canada and Mexico. Its lineup features a dynamic range of Spanish-language content encompassing news, culturally significant programs, sports, and popular entertainment from public broadcasters, independent producers and local access stations throughout Mexico.
MEXICANAL Network's owners, Cablecom and Castalia Communications, recognized the need for programming from numerous regions throughout Mexico because the majority of Mexicans living in the U.S. come from places other than Mexico City. Signing programming affiliations with broadcasters from different states allows MEXICANAL Network to provide precisely that kind of programming.
The program lineup features the Network's very own daily half-hour news program, "MX24 Noticias" (MX24 News), covering the top national and international news; "De Kiosko en Kiosko," in which host Cornelio Garcia visits different municipalities in Jalisco to explore their culture, customs and traditions; "Al Dia Tu Casa," a daily magazine show; "Reportajes de Alvarado," hosted by Eduardo Alvarado from different towns of Nuevo Leon; and "Experidivertido," an educational show for children. The channel also produces a number of specials throughout the year, including "El Grito de Independencia" (The Cry of Independence) and "El Dia de Muertos" (Day of the Dead).
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MEXICANAL
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"Our company has always strived to provide relevant programming for our viewers and listeners, and this agreement with MEXICANAL is yet another example of that commitment," Kiel added. "Their robust lineup reflects the variety of interests and backgrounds inherent to Las Vegas' Hispanic community, particularly those of Mexican descent, and we're excited by the opportunity to bring that programming to those who want it."
About Cablecom
Cablecom is one of the largest cable operators in Mexico. Year after year, it makes important investments in its telecommunications network in an effort to continue as a technology leader in the market. With over 2000 employees, Cablecom provides video, voice and data services to more than half million households in over 90 cities in the states of Campeche, Coahuila, México, Guanajuato, Hidalgo, Jalisco, Michoacán, Puebla, San Luis Potosí, Tabasco, Tamaulipas, Tlaxcala, Veracruz, Guerrero and Zacatecas.
About Castalia Communications
Castalia is an independent producer and distributor of broadcast, satellite, cable and web-based programming. The company also provides advertising sales, channel distribution, affiliate relationship management, content acquisition and business development consulting services. Current clients include BBC World, Satélites Mexicanos S.A. de C.V. (Alterna'TV) and TV Globo Internacional. Castalia has offices in Atlanta, New York, Miami, Mexico City, Sao Paulo (Brazil), Lima (Peru) and Barcelona (Spain).
About Journal Broadcast Group
Journal Broadcast Group owns and operates 35 radio stations and 12 television stations in 12 states and operates an additional television station under a local marketing agreement. The broadcast business of Journal Communications Inc., Journal Broadcast Group is headquartered in Milwaukee, Wisconsin. Journal Communications is a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services.
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