You are now being logged in using your Facebook credentials
  • Create an account

  • Login With Facebook


    NBA Pays Tribute to Hispanics with "Noche Latina" Games (Schedule Included)

    Latest News

    wide-skyscraper

    full-banner

    NBA Pays Tribute to Hispanics with "Noche Latina" Games (Schedule Included)

    Sports

    Posted in Sports by on March 01, 2013

     

     

    February 28, 2013: The National Basketball Association (NBA) today announced this season’s Noche Latina (Latin Night) program of 15 games, six of which will air on national television on ABC, TNT, ESPN, ESPN Deportes, and NBA TV. These commemorative games celebrate the growing support of NBA fans and players across Latin American and U.S. Hispanic communities and feature special telecasts and in-arena festivities, including distinctive NBA team uniforms.

    This year, Noche Latina celebrations will begin on March 2 and take place in Los Angeles (Lakers), Miami (Heat), Orlando (Magic), Phoenix (Suns), San Antonio (Spurs), Chicago (Bulls), and New York (Knicks).

    “The Noche Latina program is the perfect example of the NBA’s ongoing commitment to celebrate diversity as part of the fabric of our game,” said NBA Vice President of Multicultural Marketing Saskia Sorrosa. “This month long celebration will bring the excitement of the NBA to Hispanic fans in ways that are culturally relevant.”

    To further honor Hispanic fans and players during Noche Latina games, participating teams will host in-arena Latin-themed activities including musical performances and giveaways. As the league’s marquee program under the éne•bé•a platform, Noche Latina events will also be supported with television and radio advertising on both English- and Spanish-language media across the country as well as on the league’s Spanish-language Web site, enebea.com, and social media pages.

    Launched during the 2006-07 NBA season, Noche Latina features adidas-designed uniforms that display team names as spoken by the bicultural, bilingual Latino population and Spanish-language TV and radio announcers.  The Miami Heat, for example, is “El Heat,” and the San Antonio Spurs are referred to as “Los Spurs.”

    Noche Latina merchandise,including game jerseys produced by adidas, will be available at NBAStore.com, the NBA Store on Fifth Avenue in New York City, and at in-arena stores for participating teams.

    Noche Latina 2013 Schedule:

    HOME TEAM

    DATE

    TV

    OPPONENT

    Los Bulls

    3/2/2013

     

    Nets

    Los Lakers

    3/3/2013

     

    Hawks

    Los Spurs

    3/6/2013

    ESPN

    Los Bulls

    El Heat

    3/6/2013

     

    Magic

    Nueva York

    3/7/2013

    TNT

    Thunder

    El Heat

    3/8/2013

     

    Sixers

    El Magic

    3/8/2013

     

    Pacers

    Nueva York

    3/9/2013

    NBA TV

    Jazz

    Los Suns

    3/9/2013

     

    Rockets

    El Heat

    3/10/2013

     

    Pacers

    Los Lakers

    3/10/2013

    ABC

    Bulls

    Los Spurs

    3/14/2013

    TNT

    Mavericks

    El Magic

    3/22/2013

     

    Thunder

    El Magic

    3/25/2013

     

    Heat

    Los Bulls

    3/27/2013

    ESPN & ESPN Deportes

    El Heat

     

    About éne•bé•a

    éne•bé•a (eh-nay-bay-ah) is part of a comprehensive initiative to grow the game of basketball throughout the expanding U.S. Hispanic market.  The NBA brings initiatives focused exclusively on Hispanic fans under a platform that includes media, events, grassroots, and merchandising programs. Sixteen percent of the NBA’s total fanbase is Hispanic.  Six U.S.-born Latino players and 19 players from Spain and Latin America are on 2012-13 season rosters. The NBA has played 27 preseason games and one regular-season game in Latin America. 

    ###

    NBA Contact: Sharon DeLima, +1 (212) 407.8170, slima@nba.com

    The Latest Post Stuff to Hispanic.com Hispanic Facts Contact Us

    Announcements - Press Releases

    Hispanics in Focus

    Food

    Hispanic.com Users

  • Create an account

  • Login With Facebook


    Content Directions

    Uploading your Content to Hispanic.com for free, enables you share your Content with the community and obtain publicity and media coverage. Hispanic.com emails a free weekly digest of published Content on the site, to its database of media companies, press, companies, and individuals interested in Hispanic information.

    Your Content will also receive an individualized Hispanic.com URL which will be available to share with your friends, clients, and companies.

    Uploading a picture with your Content gives you the opportunity to have your Content displayed on the homepage.

    Contact press@hispanic.com with any questions! Gracias!

    General Information

    Interview suggestions, blog posts, announcements, opinions, giveaways, press releases, events, comments etc... Drop a line: comments@hispanic.com

    Advertising: advertising@hispanic.com

    Content Publishing Questions: press@hispanic.com

    Contact Information

    The Hispanic Group 
    San Antonio, Texas 78216
    Telephone: (210) 888-0920 
    Follow us on Twitter @HispanicCom

    Security: security@hispanic.com

    full-banner