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  • Por Si Las Moscas

    Just a great line - I just saw this awesome ad. And I love it.  It's a big spray can that has ''Por Si Las Moscas'' on it.  I did a double take when I saw it.  Wow, I haven't heard that since I was a little girl. What a great way to take a saying my grandma used to use, and bring it into the new age in a fantastic advertisement. ...
    Posted to La Marketer (Weblog) by admin on March 23, 2009
  • Si Hablo Twitter

    I si twitter: follow me...browse me...check me out...drop by and say hola...don't be a stranger... You get my drift. Look for ''La Marketer'' cause you know we have some ''habla-ing'' to do.  Click me....me...yo. (That's yo as in ''I''' not as in ''yo, how you doin' '') When did twitter become a verb btw? Anyways...I digress! Search ...
    Posted to La Marketer (Weblog) by admin on March 22, 2009
  • Should You Translate Your English Website to Spanish?

     Should you speak-e Engleeeesh, or Espanol?I recently received the following question from a reader: Hi, I've been working on automotive consumer websites and have debated for many years against the ROI for duplicating a consumer website in Spanish. Your opinion would be awesome: 1.  The development spend to fully duplicate the ...
    Posted to La Marketer (Weblog) by admin on March 20, 2009
  • Recession Health Care For Hispanics

    3/17/09-  Ay, where has my health care gone?  Hispanics, of many walks of life are seeing health care that is M.I.A. (that's ''Missing In Acción'' for those of y'all who need it spelled out).  And while formerly lowpaying health care services were available for low income Hispanics and other immigrants from around the globe...now ...
    Posted to La Marketer (Weblog) by admin on March 17, 2009
  • Walking With Dinosaurs : L.A. Show - Free Tickets!

    9/16/08- Free tickets! Yes! And a DVD!  Read on.... Soooo today we are going to take a walk con los grandes...a large walk with those dinosaurs currently taking over L.A. The show Walking With Dinosaurs The Live Experience is on tour in North America and is hitting L.A. September 25th thru 28th.  Take a peek at the website, ...
    Posted to La Marketer (Weblog) by admin on September 16, 2008
  • Latinos Use Cellphones Baby!

    5/14/08-  Yup, we know, you've heard, your neighbors have heard, everybody knows, Hispanics are the big new demographic.  But did you know they are the 2nd biggest users of cellphones...in terms of voice usage..(they come just after African-Americans). Well, this shouldn't be a complete shock.  I know my family regularly when I was ...
    Posted to La Marketer (Weblog) by admin on May 14, 2008
  • Hispanic Health Care Marketing: Selling Your Health Care Product

    5/07/08-  Almost 20% of the U.S. population is made up of Hispanic youth....hard to believe!  It's stunning to think!  And get this...22% of the U.S. population is Hispanic and under 5 years old.  Yes, Hispanics are set to become a major powerhouse of the U.S. population.  And along with this increasing growth, means ...
    Posted to La Marketer (Weblog) by admin on May 7, 2008
  • Grow Your Sales! Create Hispanic Demand For Your Product

    4/24/08- So today I was reading a book by a famed Harvard professor today…and I had 1 of those slap myself on the forehead…“Why didn’t I think of that?” moments… The crux of this professor’s theory, was that to grow your business, increase your sales, and increase customer's purchasing of your products you need to grow ...
    Posted to La Marketer (Weblog) by admin on April 24, 2008
  • Betting on Hispanic Marketing- Should You Do It?

    Quote: Article from World Press: “In the period between 1980 and 1990, and in the period between 1990 and 2000, the census department said that Hispanics were growing five times faster than the overall population. But when the overall census data came out, both times it turned out that it was actually growing eight times faster. So if ...
    Posted to La Marketer (Weblog) by admin on February 2, 2008
  • Spanish-language TV News Ratings Growing- English...Not So Much

    12/2/07-This week I read with interest how in San Francisco, Spanish language news trounced in the English newscasts at 6 p.m. in the recent Nielsen ratings.  It's the first time Spanish-language news has won out in that market- yet certainly not the first time it's happened around the country.  We've seen it in places like New ...
    Posted to La Marketer (Weblog) by admin on December 2, 2007
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