9/16/08- Free tickets! Yes! And a DVD!  Read on.... Soooo today we are going to take a walk con los grandes...a large walk with those dinosaurs currently taking over L.A. The show Walking With Dinosaurs The Live Experience is on tour in North America and is hitting L.A. September 25th thru 28th.  Take a peek at the website, ...

5/14/08-  Yup, we know, you've heard, your neighbors have heard, everybody knows, Hispanics are the big new demographic.  But did you know they are the 2nd biggest users of cellphones...in terms of voice usage..(they come just after African-Americans). Well, this shouldn't be a complete shock.  I know my family regularly when I was ...

5/07/08-  Almost 20% of the U.S. population is made up of Hispanic youth....can you believe that?!  It's stunning to think!  And get this...22% of the U.S. population is Hispanic and under 5 years old.  Yes, Hispanics are set to become a major powerhouse of the U.S. population.  And along with this increasing growth, ...

4/24/08- So today I was reading a book by a famed Harvard professor today…and I had 1 of those slap myself on the forehead…“Why didn’t I think of that?” moments… The crux of this professor’s theory, was that to grow your business, increase your sales, and increase customer's purchasing of your products you need to grow ...

Quote: Article from World Press: “In the period between 1980 and 1990, and in the period between 1990 and 2000, the census department said that Hispanics were growing five times faster than the overall population. But when the overall census data came out, both times it turned out that it was actually growing eight times faster. So if ...

12/2/07-This week I read with interest how in San Francisco, Spanish language news trounced in the English newscasts at 6 p.m. in the recent Nielsen ratings.  It's the first time Spanish-language news has won out in that market- yet certainly not the first time it's happened around the country.  We've seen it in places like New ...

12/2/07- I just read this blog post-and thought it was excellent.  A lot of items to pass for Hispanic advertising these days, and sometimes differentiating between the good and the bad is just not easy.  This is a sarcastic but pointed take on some of the not so good that it's going around these days.Looking for Hispanic Talent in ...

11-27-07-I'd argue telenovelas.  Why?  Your average movie comes out does well, gets a lot of publicity and hype in a short amount of time, and sells accompanying product sales for a few weeks -months even at times. A telenovela on the other hand, can generate product sales and publicity throughout the lifespan of the ...

11/24/07- I'm feeling kinda poor this holiday season.  And I'm not sure any type of marketing will solve that I-have-no-money feeling.  Some new numbers support my current spending thoughts.  About 57% of Hispanics polled in a recent study said that it would be spending a little or a lot less this holiday season.  This ...

11/4/07- I bought a car, a luxury very-expensive model Jaguar, in my early 20s.  It was a heady experience for me, walking into this luxury car dealership with my 2 Spanish speaking aunts on my arm, flinging around car bargaining talk with the best of ‘em.   Was the car for me? Nope.  I was buying with other people’s ...