Que piensan? (Translated: Whatcha'll thinkin?) I know you know that I know that you know that I think about alot of things...but I've just spent some time researching this and it's a toss up.  Everybody's cutting back right now.  So I could say...no...it's not recession-proof.  However, there is a bonus when it ...

                            Toughened immigration laws, a slowing job market, and border wall issues...it all makes for many Latin Americans   who   are returning to their native homes ...

11/25/07= So, I was watching TV the other day...  And there was this character, who was supposed to be speaking Spanish.  If I was an average American television viewer, I would have thought  ''hey, they're speaking Spanish''.  But as a bilingual Hispanic television viewer, I knew what they were trying to say in Spanish, ...

9/2/07- Marketing healthcare to U.S. Hispanics.  It’s just complicated no?  Yes. I have two excellent Latino friends who are almost like parents to me.  They are a married couple in their 60s, uninsured, and let me tell you, it gives me the chills just thinking about their health potentially going south. My Friends’ ...

8/12/07- Kmart courting ethnic shoppers?  Yes!  With a big bang, starting next week. And now Kmart is betting on multicultural dolls to help it take sales to a new level in the toys' section.  It's clearing the way for a huge rollout of dolls spanning 4 dozen types of ethnic dolls. The rollout will be completed this next ...

6/17/07-1 country, lots of different Hispanics.  So when we talk Hispanic marketing, which group exactly are you marketing to?  Below are my informal groupings of Hispanics living in the US from my own experiences as a 4th Generation Hispanic. Which group are you really targeting?  -My friend Sandra:  Western Union money ...

6/10/07- Marketing snacks to Hispanic immigrant consumers?  Think twice, and think through this process carefully. Why?   Hispanic immigrants are not born snackers.   Well snacks are a relatively new phenomenon for those Hispanic immigrants new to the US.  So marketing the glories of a bag of chips & Coke as a ...

5/30/07-So you finally got some of those Hispanic customers you’ve been targeting.  That’s great!  Well how do you keep them coming back?    Need The good news is that as customers, you know they needed your product.   So you filled a need.  That’s half the battle.  Hispanics are finicky customers, ...

5/29/07- Yum, free ice cream.  So Häagen-Dazs was giving away ice cream cones last week at the store by my work.  Sticky Toffee Pudding & Cinnamon Dulce de Leche.    Häagen-Dazs has already got Mayan Chocolate on the menu, and regular Dulce de Leche has long been a staple in its freezers.    & ...

5/23/07  A good friend of mine works as a cleaning lady.  She actually works two jobs getting home at 11:30 pm, and waking up at 5 a.m.- to make it to her 6 a.m. 1st job.  It’s amazing really.  And she is this skinny thing from Honduras.  She makes less than $9 an hour at both jobs.    I went over to her ...